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Connecting Your Business to the World. Sees the world as one large marketplace. Your next customer may come from New London, Connecticut or London, England. They may come from your local state or region in the US, or from Asia, Europe, The Middle East, or South America. Our mission is to help you find new ways to grow your revenue, whether in the US or worldwide. President, Consumer Goods Manufacturer.
Global Marketing, First Canadian Edition. Published by Nelson Education Ltd.
Global Marketing and Advertising AUS Fall 2010. MCM 454 CASE STUDIES IN ADVERTISING. CATALOG DESCRIPTION OF THE COURSE. The course exposes students to major issues in advertising, with a focus on the characteristics of successful ad campaigns. The course examines international and cross-cultural problems in advertising within and across industry, government and institutions. Quiz 1 Chapters 1 2.